8 Tips For Creating a Great Case Study


Case studies are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals. With great case studies, you will be able to highlight your successes in a way that will make your ideal potential customer become your customer. The following are some tips on how to make your case studies a powerful asset in soliciting business.

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Here’s Why I’m Treating Startups More Critically Lately


I’ve noticed that lately I’m treating startups much more critically. Today I chewed into an entrepreneur who was pitching me a new thing that was sort of like Oink, or maybe it was Foursquare, or maybe it was Foodspotting.It’s the third company I’ve told off lately. I figured it was worth talking about why I’m […]

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Are You Building The Right Product?


I was recently asked to spend some time with an early stage startup that has a revolutionary new product. I asked them if they thought they were making their product better. As with every other startup I’ve asked, they said yes.

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How to Create an Iphone App


It started out as a simple task: turn my great idea for an iPhone app into an iPhone app. I wanted to see what the process involved, with the ultimate goal of creating a tangible end-product.

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